• TrueZone Coaching offers affordable running coaching at $150 USD per month, billed monthly for upcoming coaching services.


  • Coach James at TrueZone Coaching is a UESCA certified Personal Running Coach and Endurance Sports Nutrition Coach.


  • Begin your journey with TrueZone Coaching by meeting with Coach James and discussing your history and running goals to create a personalized Annual Training Plan (ATP). He will help you select races that match your goals and strengths.


  • TrueZone Coaching utilizes TrainingPeaks, a comprehensive running training platform for managing your training plans and data.


  • Coach James provides weekly training plans on TrainingPeaks, adjusting frequency, duration, and intensity based on your progress.


  • Sync TrueZone Coaching workouts from TrainingPeaks to your fitness tracker for guided runs and automatic data upload for coach evaluation.


  • Coach James is available to meet you for a run (with a bit of notice) and is accessible anytime that you need him. Unlike some programs where access to your coach is scheduled, you can text, call, have a video meeting with your coach as often as you like.


  • Prior to race day your coach will develop a mile by mile course specific race day pacing strategy to help ensure your effort is aligned with the demands of the course. Are you a strong hill runner, then we'll plan on using that strength and push the pace uphill. Prefer to take it conservatively on the hills, no problem we will reduce pace and prepare you for an accelerated pace on the flats.


  • You'll receive 2 coach administered biosensor sweat tests every 12 months. Often overlooked and misunderstood, understanding your sweat rate and its composition can play a major role in your ability to push your body. These non invasive tests will tell you not only how much you are sweating but also the "ingredients" of your sweat so that you and your coach can find the hydration product that best matches your unique sweat profile.


  • We want our athletes to remain injury free. While enrolled with TrueZone Coaching you'll have access to a McKinney based Physical Therapist who is offering a discount on their monthly wellness program subscription. 

        Visit: https://temperedpts.com/recovery-wellness-program/ for more information.


  • We want our athletes to recover quickly after big efforts and offer them a complimentary 60 minute massage upon completion of each of their target races (up to 2 per year) at one of two locations of a McKinney based Thai Massage Spa. TZC athletes also receive 10% off all additional spa services.

           Visit:  https://authenticthaimckin.wixsite.com/authenticthaimassage for more information.


  • Have a destination race? Use your free Team TrueZone XL 2025 Race Day bag designed by Pedal Industries to help get you to your starting line without leaving anything behind. It's also great for daily use whether you're going to the track or to the lake for your long run. See the bag here:

            https://pedalindustries.com/products/team-truezone-2025-running-raceday-bag%E2%84%A2?variant=46274497216747


  • TrueZone Coaching rewards client loyalty with a referral bonus for bringing new athletes into our running coaching program.