• Coach James, a lifelong runner, intensified his training in 2015 and has completed over 100 half marathons, marathons, and ultra marathons in his running career..

• Following a successful career as a C Level Human Resources Executive, Coach James transitioned from the corporate world in 2020 to pursue UESCA Running Coach Certification and UESCA Endurance Sports Nutrition Coach Certification.

• In his 50s and at his peak running performance, Coach James founded TrueZone Coaching in 2022 to help runners integrate running into their lifestyle and achieve their best running performances.

• Now, a full-time running coach, Coach James at TrueZone Coaching is dedicated to being available and accessible to his athletes, offering affordable running coaching services with a goal of helping as many runners as he can.